| While Texas has faired better than much of the | | | | the most of your marketing. |
| nation during this economic downturn, businesses in | | | | Stand out in a crowd. Your product or service may |
| Austin are still feeling the pressure to slim down | | | | not be one-of-a-kind, but something about your |
| budgets and spend more wisely. Branding in Austin is | | | | business should beâeither what you offer or |
| more important than ever. You must establish | | | | the way you offer it. To become the brand of |
| yourself as the product or service of choice so when | | | | choice, develop what is called a Unique Selling |
| consumers do spend their money, they do it with | | | | Proposition. Dominoâs Pizza is certainly not |
| you. You donât have to cut your marketing | | | | the only pizza place in town, but they have a great |
| budget to accomplish this, you simply have to be | | | | USP: "Pizza delivered in 30 minutes or it's free. |
| more strategic. Here are a couple of tips to make | | | | |