Market and Sell Your Boat Effectively

selling your boat, preparing your boat for sale,  sellingsells. It's up to you to choose the level of expense
boats, boat classified ads, boats for saleyou're comfortable with in marketing and advertising
Whether you're selling a fishing boat, ski boat, cruiser,your boat. I recommend doing a combination of the
powerboat or just your everyday pontoon, there areabove. For example; placing your boat near the
some basic things you need to do to be successful instreet with a sign allows potential buyers to stop and
selling your boat.take a quick look. They can write down the phone
This article breaks it down into 6 basic steps.  If younumber and call to make an appointment to review
take this approach you'll sell your boat faster, easierthe boat more thoroughly. You should also plan to
and get more for it.advertise on an online classified ad site or through the
Step 1 - Cleaning There's nothing more beneficial innewspapers.  I like the online classifieds simply
making a boat saleable than getting it cleaned upbecause they're easy to use and they're viewable to
really well. This starts from the trailer to the covereveryone everywhere.  Newspaper ads are
and everything in between. Wash and clean the trailergenerally limited to a specific area or town. Another
thoroughly.  Scrub and polish the hull. Boat dealersadvantage to internet ads is you can print your color
and boating centers carry gel coat cleaners andphoto ad, make copies and post them in your local
polishes that can remove the scale and residue buildstores and bulletin boards.
up on the hull and restore is color and luster. CleanStep 6 - Selling and Negotiating  There's some very
the carpets, the cup holders the storage areas underimportant basic rules to follow when you're trying to
the seats. Clean the outboard or out drive thoroughly.sell a boat.  Potential buyers will try to contact you
Clean the windows. You should also wax the hull andeither by phone or email. You have answer the
polish all railings - stainless or wood.  Clean allphone when it rings. If you ignore it, the interested
amenities thoroughly - especially the head, galley andparty will quickly move to the next available boat
sleeping area, if required.that fit's their requirements and there's a lot of boats
Step 2 - Maintenance and Repairs  Make sure thaton the market.  Similarly with email, it's important to
everything is functional on the boat including lights,check for inquiries at least once a day if not more.
horn, radio, instruments, depth finders, fish finders,Quick responses to inquiries can bring a buyer to
GPS, bilge bumps, fans, blowers, etc. Ideally the boatview your boat and he or she could be the one.
should be fully functional when it's sold. No one wantsWhen you do get an interested buyer it's important
to get stuck on the water due to a malfunction orto be open and sincere about why you're selling it,
failure. Your boat will sell much faster if everything ishow long you've owned and how it's performed for
in good working order. The trailer should be wellyou. This builds a relationship and trust between you
maintained and in good working order including theand the potential buyer. This is critical in getting
winch, jack, lights and brakes, if equipped. Tiressomeone comfortable enough to make an offer.
should be good condition and inflated properly. AllWhen the buyer does make an offer do not reject
wiring and lights should be functional and good order.the offer if it is lower than your set price. You should
If the trailer is missing paint or rusty it's a good ideacounter their offer about 1/2 way between your
to give it fresh coat of paint.selling price and their offer price.  The buyer may
Step 3 - Records   Pull together all the receiptsaccept or counter again. If it's close to your original
related to the boat including the purchase receiptstarget price you should probably accept the offer. If
when you bought it, the owners manual and allthe buyer asks what's the lowest you'll go, and a lot
maintenance and repair receipts. Having a goodof people ask that, a good answer is, " I just listed it
record of all repairs and maintenance especiallyor I'm starting to get a lot of calls, so I'll take. (Use
winterizing, summarizing and repairs tells the buyeryour original target)."  The buyer is likely to accept it.
that the boat was taken care of very well. And itThe art of negotiating and locking in the sale is
can have a huge impact in selling a boat quickly.psychological thing and it's very important.  It's called
When a potential buyer comes to take a look at thegetting a win-win result in a purchasing transaction. 
boat, the thing he's thinking about in the back of hisMost buyers will either offer you a lower offer or
mind is how many things have been broke on themany times will flat out ask what's the lowest you'll
boat and what's my chances of them breaking again.take for it.  This is your chance to make a friend
You should explain in reasonable detail the things thatand make the sale.
had to be fixed and how the boat was maintained.We'll that about covers it. A few last comments on
This can go along way in establishing trust betweenthe monetary transaction.  If the buyer offers you a
the potential buyer and yourself.  The potentialdeposit, make sure you write out a receipt - 2
buyer will appreciate the information and honesty andcopies, one for you and one for the buyer. It's a
it can help a great deal in closing the sale.good idea to have these prepared before meeting
Step 4 - Pricing  You probably have an idea of whatpotential buyers. You should prepare deposit receipts
you think your boat is worth or at least what youthat provide a blank for the amount and set a time
think it should be worth. Well, that maybe or maylimit for holding the boat after which the deposit is
not be the appropriate sales price for your boat. forfeited. Also prepare sale receipts in advance that
You should do some research in order to determinespecify the key items below:
what the appropriate selling price should be. CheckØ Boat is being purchased in "As Is" condition
the local newspaper classifieds, your local used boatØ No written or verbal warranty or guarantees
dealers and the Internet boat classified to find pricesapply (unless mfg. Warranty is still in effect)
for similar boats. You're likely to see a range of pricesØ As of this day and time, legal ownership,
depending on the model, features, and condition ofresponsibility and liability is transferred to said
the boats. Based on those and your urgency to sellpurchaser
the boat, you can set your sales price accordingly.Ø Purchaser is buying said boat for $______ and
You should set it a little higher than your target priceaccepts all responsibility and liability for said item
to give you room to negotiate the price down a bit. Ø Make sure both purchaser and seller sign it and
Buyers are always looking to get a bit of a pricedate it.
break on a boat they're considering to buy.  YouØ Write down the buyers drivers license # on your
should allow for some room to negotiate.receipt
Step 5 - Advertising / Marketing  You have a lot ofØ Specify Date, Time, Seller Name, Buyer Name
choices on how you'd like to advertise your boat. (blank), Boat Description
You can use the newspaper classifieds, howeverLast note about bank checks - lately some people
those run by the day or week and can get costly. are using laser printers to print false checks. It's
You can park the boat near the street with a signbecoming a fairly big problem.  If the buyer is paying
and hope that someone driving by will see it andby check you should go to the issuing bank to make
hopefully buy it. Another option is to use Internetsure it clears.  The bank will be able to tell you if
classified ads to market your boat and there's a widemore time is needed for the check to be cleared. 
variety of sites that offer on line classified ads. Do not let the buyer take the boat until the check is
Some sites are free, but have limited exposure.confirmed and cleared by a bank. If the buyer is
Others charge a lot for listing your boat with severalreluctant or resists in going to the bank, you should
pictures and then there's sites like ours that charge ainsist on cash.
nominal fee and allow the ad to run until the boat