| Yachts come in a number of designs, models and | | | | warranty. This is another category where consumers |
| types. When selling yachts, you must be able to | | | | feel confident that they have a good buy, i.e. the |
| address your prospective boat owners' wish lists. | | | | warranty offered and how the warranty repairs are |
| They are looking for varied combinations of very | | | | to be made. A lot of issues and even lawsuits exist |
| diverse features when it comes to their yachts. Their | | | | between yacht manufacturer, resellers, and |
| first impressions matter, of course, but because of | | | | disgruntled customers. It would be a come on for |
| the hefty investment cost, buyers rarely rely only on | | | | your buyer if you have a written warranty handy. |
| first impressions when buying yachts. | | | | Competitive Price |
| Among the more frequent and valid concerns that | | | | If you are selling yachts that are second-hand you |
| you must be prepared to address are the (1) | | | | might be a bit deficient in the resale value factor, and |
| construction materials; (2) hull design and make; (3) | | | | your best bet is the price. As with all other consumer |
| warranties and resale value; (4) cost; and (5) | | | | products, price is among the top influencers of |
| maintenance. | | | | decision. Consumers these days are wise and they |
| Materials matter. | | | | do understand that quality is paid for. The benefits of |
| Boat owners regard their safety above all conditions. | | | | superior products often far offset the price. But still |
| They want their boats to be strong and tough. | | | | the cost that is far beyond reason rarely gets the |
| Hurricanes and other sailing accidents, over time, | | | | sale. Except maybe if it is the America or the Gypsy |
| tested the durability of materials used in building | | | | Moth IV! Bear in mind that people buy boats that |
| yachts. Consumers look for superior materials to | | | | have the essentials and boats that they can afford. |
| ensure this. It has been observed that the boat | | | | Maintenance |
| building industry rarely tests new materials that it | | | | Yachts require maintenance and repairs. These cost |
| uses and that lessons were learned when sailing | | | | more money for the purchaser. Osmosis and blisters |
| disasters or even very ordinary collisions prove or | | | | are among the very common concerns of boat |
| disprove the dependability of the materials. Even boat | | | | owners most especially if you are selling used yachts. |
| batteries are a common concern for boat owners. | | | | While new boats do not require much maintenance |
| The Hull | | | | as used boats do, it is a must if the owner wants to |
| When selling yachts, it is important to stress the | | | | keep the resale value at par with the market. Yachts |
| make and the design of the hull. After all, it is the hull | | | | that depreciate easily will be hardest to sell, if the |
| that guarantees the kind of ride that the sailing will | | | | need arises. |
| be. Depending on the sea conditions of your | | | | When selling yachts, you must love or at the very |
| prospective boat owner, stress that various hull | | | | least like that yacht you are selling. It will be easier to |
| designs are available to cater to their own liking. | | | | sell her if you are truly convinced of buying her |
| Warranties | | | | yourself in a heartbeat, if you had the means. Your |
| A superior product will not be wary to offer the best | | | | customer will sense that. |