| Customers love to feel like they're getting a good | | | | the sales you can keep up with. |
| deal, so offering some items at "volume discount | | | | Some quick tips on successful volume discount pricing: |
| pricing" can net you a lot of extra sales and repeat | | | | - Be sure to calculate your volume discounts so that |
| buyers. | | | | you're still earning a good profit per piece at your |
| For example, I have a big selection of very simple | | | | lowest pricing. (Even at the lowest price, $12 per pair, |
| gemstone bead earrings with sterling silver earwires. I | | | | I make a very tidy profit on the volume-priced |
| price them at $16 for 1 pair, $14 each for 3 pair, and | | | | earrings). |
| $12 each for 5 pair. You'd be amazed at how many | | | | - Post obvious signs next to the items listing your |
| people automatically spend $60 buying 5 pair just | | | | pricing discounts. |
| because that's the best price per pair. | | | | - If anyone comes to check out with just one, ask if |
| If a customer comes to check out with just 2 pair, I | | | | they saw today's special savings on this group of |
| mention that they'll receive a discount if they get 3 | | | | items. |
| pair - and nearly always they go back to pick out a | | | | - This kind of deal is most effective for you if it's for |
| third pair of earrings, spending $42 instead of $32. | | | | something you can turn out quickly and in volume, |
| I know that without the volume discount, most | | | | with slight differences from one piece to another |
| people would buy just one pair and spend only $16. | | | | (such as changing bead color or shape). |
| Why not try volume discount pricing on a selected | | | | - A "rummage bin" increases the sale of |
| group of your jewelry pieces? I think this tactic is | | | | volume-discount items. Put the items in mini-ziplocks in |
| most successful with a group of similar items that are | | | | a pretty basket, tray, trunk, or box and observe the |
| regularly priced under $20. | | | | power of rummaging! |
| You can increase people's urgency to take you up on | | | | You can experiment with volume discounts till you |
| your special pricing with a sign mentioning that they | | | | find the right jewelry items and pricing that make this |
| can take care of all their holiday shopping today with | | | | a guaranteed, profitable bread-and-butter item for |
| this special jewelry bargain. Include a free gift pouch | | | | you. |
| or box for each piece, and you'll probably make all | | | | |