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How to Sell More Jewelry with Volume Discounts

Customers love to feel like they'reInclude a free gift pouch or box for
getting a good deal, so offering someeach piece, and you'll probably make all
items at "volume discount pricing" canthe sales you can keep up with.
net you a lot of extra sales and repeatSome quick tips on successful volume
buyers.discount pricing:
For example, I have a big selection of- Be sure to calculate your volume
very simple gemstone bead earrings withdiscounts so that you're still earning a
sterling silver earwires. I price themgood profit per piece at your lowest
at $16 for 1 pair, $14 each for 3 pair,pricing. (Even at the lowest price, $12
and $12 each for 5 pair. You'd be amazedper pair, I make a very tidy profit on
at how many people automatically spendthe volume-priced earrings).
$60 buying 5 pair just because that's- Post obvious signs next to the items
the best price per pair.listing your pricing discounts.
If a customer comes to check out with- If anyone comes to check out with just
just 2 pair, I mention that they'llone, ask if they saw today's special
receive a discount if they get 3 pair -savings on this group of items.
and nearly always they go back to pick- This kind of deal is most effective
out a third pair of earrings, spendingfor you if it's for something you can
$42 instead of $32.turn out quickly and in volume, with
I know that without the volume discount,slight differences from one piece to
most people would buy just one pair andanother (such as changing bead color or
spend only $16.shape).
Why not try volume discount pricing on a- A "rummage bin" increases the sale of
selected group of your jewelry pieces? Ivolume-discount items. Put the items in
think this tactic is most successfulmini-ziplocks in a pretty basket, tray,
with a group of similar items that aretrunk, or box and observe the power of
regularly priced under $20.rummaging!
You can increase people's urgency toYou can experiment with volume discounts
take you up on your special pricing withtill you find the right jewelry items
a sign mentioning that they can takeand pricing that make this a guaranteed,
care of all their holiday shopping todayprofitable bread-and-butter item for
with this special jewelry bargain.you.



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