| Customers love to feel like they're
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| | this special jewelry bargain. Include a
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| getting a good deal, so offering some
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| | free gift pouch or box for each piece,
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| items at "volume discount pricing" can
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| | and you'll probably make all the sales
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| net you a lot of extra sales and repeat
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| | you can keep up with.
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| buyers.
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| | Some quick tips on successful volume
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| For example, I have a big selection of
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| | discount pricing:
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| very simple gemstone bead earrings with
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| | - Be sure to calculate your volume
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| sterling silver earwires. I price them at
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| | discounts so that you're still earning a
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| $16 for 1 pair, $14 each for 3 pair, and
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| | good profit per piece at your lowest
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| $12 each for 5 pair. You'd be amazed at
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| | pricing. (Even at the lowest price, $12
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| how many people automatically spend $60
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| | per pair, I make a very tidy profit on
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| buying 5 pair just because that's the
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| | the volume-priced earrings).
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| best price per pair.
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| | - Post obvious signs next to the items
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| If a customer comes to check out with
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| | listing your pricing discounts.
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| just 2 pair, I mention that they'll
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| | - If anyone comes to check out with just
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| receive a discount if they get 3 pair -
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| | one, ask if they saw today's special
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| and nearly always they go back to pick
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| | savings on this group of items.
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| out a third pair of earrings, spending
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| | - This kind of deal is most effective for
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| $42 instead of $32.
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| | you if it's for something you can turn
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| I know that without the volume discount,
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| | out quickly and in volume, with slight
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| most people would buy just one pair and
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| | differences from one piece to another
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| spend only $16.
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| | (such as changing bead color or shape).
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| Why not try volume discount pricing on a
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| | - A "rummage bin" increases the sale of
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| selected group of your jewelry pieces? I
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| | volume-discount items. Put the items in
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| think this tactic is most successful with
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| | mini-ziplocks in a pretty basket, tray,
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| a group of similar items that are
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| | trunk, or box and observe the power of
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| regularly priced under $20.
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| | rummaging!
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| You can increase people's urgency to take
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| | You can experiment with volume discounts
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| you up on your special pricing with a
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| | till you find the right jewelry items and
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| sign mentioning that they can take care
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| | pricing that make this a guaranteed,
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| of all their holiday shopping today with
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| | profitable bread-and-butter item for you.
|
