| Customers love to feel like they're getting a | | | | probably make all the sales you can keep up |
| good deal, so offering some items at "volume | | | | with. |
| discount pricing" can net you a lot of extra | | | | |
| sales and repeat buyers. | | | | Some quick tips on successful volume discount |
| | | | pricing: |
| For example, I have a big selection of very | | | | |
| simple gemstone bead earrings with sterling | | | | - Be sure to calculate your volume discounts |
| silver earwires. I price them at $16 for 1 | | | | so that you're still earning a good profit |
| pair, $14 each for 3 pair, and $12 each for 5 | | | | per piece at your lowest pricing. (Even at |
| pair. You'd be amazed at how many people | | | | the lowest price, $12 per pair, I make a very |
| automatically spend $60 buying 5 pair just | | | | tidy profit on the volume-priced earrings). |
| because that's the best price per pair. | | | | |
| | | | - Post obvious signs next to the items |
| If a customer comes to check out with just 2 | | | | listing your pricing discounts. |
| pair, I mention that they'll receive a | | | | |
| discount if they get 3 pair - and nearly | | | | - If anyone comes to check out with just one, |
| always they go back to pick out a third pair | | | | ask if they saw today's special savings on |
| of earrings, spending $42 instead of $32. | | | | this group of items. |
| | | | |
| I know that without the volume discount, most | | | | - This kind of deal is most effective for you |
| people would buy just one pair and spend only | | | | if it's for something you can turn out |
| $16. | | | | quickly and in volume, with slight |
| | | | differences from one piece to another (such |
| Why not try volume discount pricing on a | | | | as changing bead color or shape). |
| selected group of your jewelry pieces? I | | | | |
| think this tactic is most successful with a | | | | - A "rummage bin" increases the sale of |
| group of similar items that are regularly | | | | volume-discount items. Put the items in |
| priced under $20. | | | | mini-ziplocks in a pretty basket, tray, |
| | | | trunk, or box and observe the power of |
| You can increase people's urgency to take you | | | | rummaging! |
| up on your special pricing with a sign | | | | |
| mentioning that they can take care of all | | | | You can experiment with volume discounts till |
| their holiday shopping today with this | | | | you find the right jewelry items and pricing |
| special jewelry bargain. Include a free gift | | | | that make this a guaranteed, profitable |
| pouch or box for each piece, and you'll | | | | bread-and-butter item for you. |