| Customers love to feel like they're | | | | Include a free gift pouch or box for |
| getting a good deal, so offering some | | | | each piece, and you'll probably make all |
| items at "volume discount pricing" can | | | | the sales you can keep up with. |
| net you a lot of extra sales and repeat | | | | Some quick tips on successful volume |
| buyers. | | | | discount pricing: |
| For example, I have a big selection of | | | | - Be sure to calculate your volume |
| very simple gemstone bead earrings with | | | | discounts so that you're still earning a |
| sterling silver earwires. I price them | | | | good profit per piece at your lowest |
| at $16 for 1 pair, $14 each for 3 pair, | | | | pricing. (Even at the lowest price, $12 |
| and $12 each for 5 pair. You'd be amazed | | | | per pair, I make a very tidy profit on |
| at how many people automatically spend | | | | the volume-priced earrings). |
| $60 buying 5 pair just because that's | | | | - Post obvious signs next to the items |
| the best price per pair. | | | | listing your pricing discounts. |
| If a customer comes to check out with | | | | - If anyone comes to check out with just |
| just 2 pair, I mention that they'll | | | | one, ask if they saw today's special |
| receive a discount if they get 3 pair - | | | | savings on this group of items. |
| and nearly always they go back to pick | | | | - This kind of deal is most effective |
| out a third pair of earrings, spending | | | | for you if it's for something you can |
| $42 instead of $32. | | | | turn out quickly and in volume, with |
| I know that without the volume discount, | | | | slight differences from one piece to |
| most people would buy just one pair and | | | | another (such as changing bead color or |
| spend only $16. | | | | shape). |
| Why not try volume discount pricing on a | | | | - A "rummage bin" increases the sale of |
| selected group of your jewelry pieces? I | | | | volume-discount items. Put the items in |
| think this tactic is most successful | | | | mini-ziplocks in a pretty basket, tray, |
| with a group of similar items that are | | | | trunk, or box and observe the power of |
| regularly priced under $20. | | | | rummaging! |
| You can increase people's urgency to | | | | You can experiment with volume discounts |
| take you up on your special pricing with | | | | till you find the right jewelry items |
| a sign mentioning that they can take | | | | and pricing that make this a guaranteed, |
| care of all their holiday shopping today | | | | profitable bread-and-butter item for |
| with this special jewelry bargain. | | | | you. |