| If you are in the booming field of telecom | | | | to get them a top ranking within Google and |
| and related services and hardware, you need | | | | the search engines is an extremely difficult |
| to know that the market is changing. Change | | | | task, and chances are high that you do not |
| can be a good thing, but don't let the change | | | | have sufficient IT resources to accomplish |
| catch you blind-sided. Rather, be aware of | | | | this, or if you do accomplish, to provide the |
| how things are changing and what you need to | | | | ongoing maintenance required to keep your |
| do in order to embrace that change to the | | | | high positioning. |
| benefit of your company's bottom line. | | | | |
| | | | Pay Per Click |
| Every business wants to grow their business. | | | | |
| A business in a particular area would love to | | | | This provides you with high search engine |
| be able to dominate their niche market or | | | | positioning, perhaps even the #1 spot for the |
| sub-market for their particular product or | | | | terms you have chosen, but at a very high |
| service. But the traditional ways of making | | | | cost. What happens here is that you get a |
| that happen are changing and you should be | | | | high ranking in the search engines but you |
| aware of what that change is and how you can | | | | are charged every time someone clicks your |
| embrace it to your advantage. | | | | link. It does not matter if the clicker is a |
| | | | 12 year old kid or perhaps even your |
| There are still companies that employ the age | | | | competitor trying to drain your marketing |
| old technique of pounding the pavement. While | | | | budget, a click is a click and you are |
| that may yield some success with more | | | | charged for it. Recent studies indicate that |
| traditional products, the world of telecom | | | | the number of "actionable" sales resulting |
| and the acceptance of the Internet as a | | | | from these clicks is less than 2%. So how |
| superb marketing medium has been replacing | | | | much is it really costing you per click that |
| the burning of shoe leather to a great | | | | generates revenue for your company? |
| extent. It becomes obvious to the astute | | | | |
| business owner that he wants to invest his | | | | Now the change that I referred to earlier. In |
| marketing dollars where he is going to get | | | | an ideal world, you would have a site that |
| his greatest ROI (Return On Investment) which | | | | gets very high search engine ranking and |
| is a Business 101 principle. | | | | positioning but not because the page PAID to |
| | | | be there, it is done with search engine |
| Even embracing the Internet, how has that | | | | optimization. The pages are ranked very |
| been done to date? There are three methods | | | | highly (usually within the top 4 |
| with varying degrees of success and each with | | | | non-sponsored listings for most telecom |
| their set of challenges, which we will look | | | | terms). And the code behind the page does as |
| at briefly here. | | | | much as it can to weed out the bogus leads so |
| | | | that what you are left with is a |
| Buying Leads | | | | laser-targeted lead specifically looking for |
| | | | the products and services that your company |
| There are various companies online who employ | | | | can provide. |
| various techniques for capturing what an | | | | |
| online customer is looking for and will sell | | | | Best of all, there is no cost to you unless a |
| you those leads. For a high-demand product, | | | | lead results in a sale. How much positive |
| especially telecom related, those leads can | | | | impact would that have on your marketing |
| go for as much as $20 each or even more, and | | | | budget? |
| at that point you have no guarantee that the | | | | |
| lead was not a 12 year old kid or a bored | | | | That ideal world is here now. Embrace the |
| Internet surfer, you have still paid good | | | | change that is here in terms of how leads are |
| money for the lead. | | | | obtained and the change in not paying for a |
| | | | lead unless it results in a sale of your |
| Your Own Web Page | | | | telecom related products and services, and |
| | | | discover how this can make a tremendously |
| You of course almost certainly have a web | | | | positive impact on your marketing budget and |
| page for your business, outlining the | | | | your bottom line. Visit VAR Sales Partners |
| products and services you can provide. But | | | | to get all the details. |
| spending the time and effort on those pages | | | | |