| If you are in the booming field of | | | | ranking within Google and the search |
| telecom and related services and | | | | engines is an extremely difficult task, |
| hardware, you need to know that the | | | | and chances are high that you do not |
| market is changing. Change can be a | | | | have sufficient IT resources to |
| good thing, but don't let the change | | | | accomplish this, or if you do |
| catch you blind-sided. Rather, be aware | | | | accomplish, to provide the ongoing |
| of how things are changing and what you | | | | maintenance required to keep your high |
| need to do in order to embrace that | | | | positioning. |
| change to the benefit of your company's | | | | Pay Per Click |
| bottom line. | | | | This provides you with high search |
| Every business wants to grow their | | | | engine positioning, perhaps even the #1 |
| business. A business in a particular | | | | spot for the terms you have chosen, but |
| area would love to be able to dominate | | | | at a very high cost. What happens here |
| their niche market or sub-market for | | | | is that you get a high ranking in the |
| their particular product or service. | | | | search engines but you are charged every |
| But the traditional ways of making that | | | | time someone clicks your link. It does |
| happen are changing and you should be | | | | not matter if the clicker is a 12 year |
| aware of what that change is and how you | | | | old kid or perhaps even your competitor |
| can embrace it to your advantage. | | | | trying to drain your marketing budget, a |
| There are still companies that employ | | | | click is a click and you are charged for |
| the age old technique of pounding the | | | | it. Recent studies indicate that the |
| pavement. While that may yield some | | | | number of "actionable" sales resulting |
| success with more traditional products, | | | | from these clicks is less than 2%. So |
| the world of telecom and the acceptance | | | | how much is it really costing you per |
| of the Internet as a superb marketing | | | | click that generates revenue for your |
| medium has been replacing the burning of | | | | company? |
| shoe leather to a great extent. It | | | | Now the change that I referred to |
| becomes obvious to the astute business | | | | earlier. In an ideal world, you would |
| owner that he wants to invest his | | | | have a site that gets very high search |
| marketing dollars where he is going to | | | | engine ranking and positioning but not |
| get his greatest ROI (Return On | | | | because the page PAID to be there, it is |
| Investment) which is a Business 101 | | | | done with search engine optimization. |
| principle. | | | | The pages are ranked very highly |
| Even embracing the Internet, how has | | | | (usually within the top 4 non-sponsored |
| that been done to date? There are three | | | | listings for most telecom terms). And |
| methods with varying degrees of success | | | | the code behind the page does as much as |
| and each with their set of challenges, | | | | it can to weed out the bogus leads so |
| which we will look at briefly here. | | | | that what you are left with is a |
| Buying Leads | | | | laser-targeted lead specifically looking |
| There are various companies online who | | | | for the products and services that your |
| employ various techniques for capturing | | | | company can provide. |
| what an online customer is looking for | | | | Best of all, there is no cost to you |
| and will sell you those leads. For a | | | | unless a lead results in a sale. How |
| high-demand product, especially telecom | | | | much positive impact would that have on |
| related, those leads can go for as much | | | | your marketing budget? |
| as $20 each or even more, and at that | | | | That ideal world is here now. Embrace |
| point you have no guarantee that the | | | | the change that is here in terms of how |
| lead was not a 12 year old kid or a | | | | leads are obtained and the change in not |
| bored Internet surfer, you have still | | | | paying for a lead unless it results in a |
| paid good money for the lead. | | | | sale of your telecom related products |
| Your Own Web Page | | | | and services, and discover how this can |
| You of course almost certainly have a | | | | make a tremendously positive impact on |
| web page for your business, outlining | | | | your marketing budget and your bottom |
| the products and services you can | | | | line. Visit VAR Sales Partners to get |
| provide. But spending the time and | | | | all the details. |
| effort on those pages to get them a top | | | | |